Dry food for dogs

Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your dog:


Our formula provides the best balance between protein, fat and carbs, helping your dog maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.


URBAN CHOICE is enriched with a unique variety of ingredients, including chamomile, passion fruit, S3D, probiotic bacteria and more. Improving the ability of your dog’s body to cope with the hectic pace of city life and help maintain an inner feeling of calmness.


In our formula, there is a unique combination of 150 mg/kg  of zinc, omega 3 and omega 6 essential fatty acids, turmeric, spirulina and additional medicinal herbs. Together, this combination gives your dog the perfect nutrition for their skin. Reducing skin irritation and helping reduce the wear and tear of their paw pads. As an added bonus, this calculated formula supports the aging processes of the skin and keeps their coat shiny and healthy.

With URBAN CHOICE you can rest assured that you are giving your dog the perfect combination of everything he or she needs to handle the hustle and bustle of city life. You can rest assured that you are giving your dog exactly what they need and deserve!



Every serving of Urban Choice contains a wide variety of super foods, such as spirulina, spinach, broccoli, cranberries and blueberries. These ingredients are rich in antioxidants and help fight the effects of urban air pollution.


Our unique formula contains omega 3 and omega 6 essential fatty acids, contributing to skin and coat health.


Urban dogs spend most of their time in the house, which can lead to obesity. That is the reason why we developed a formula that contributes to healthy weight control by creating an optimal balance between protein, fat and carbs. Also, our diets contain L-carnitine which helps maintain proper metabolism.


Our adult dog formula contains STPP, which helps prevent plaque calcification, and rosemary, which assists in promoting oral health and fresh breath.


We added glucosamine and chondroitin to our diets, which help to protect joint health from the wear and tear of walking and running on hard surfaces and using stairs.


Our growth formula is designed for your puppy’s optimal cognitive development. It contains EPA and DHA essential (omega 3) fatty acids derived from krill (deep sea crustaceans). These are crucial for proper growth and brain development.


Our recipes contain probiotic bacteria, which help strengthen the immune and digestive systems of dogs. When combined with a complete and healthy diet, they can assist in reducing inflammatory reactions.


Our innovative and balanced puppy formula promotes controlled growth, provided by the addition of protein, fat and calcium, which are crucial to proper development, in addition to L-carnitine and taurine.


Our recipe contains taurine, an essential amino acid crucial to cardiac health, supporting your dog’s quality of life and wellbeing.

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