Dry food for cats

Our DAILY PROTECTION formula encompasses the three pillars of healthy nutrition for your cat:

Our formula provides the best balance between protein, fat and carbs, helping your cat maintain the weight that is just right for him or her. Not only that, but every serving of URBAN CHOICE is fortified with L-Carnitine and fiber to help with weight control.

The URBAN CHOICE formula is enriched with a variety of unique ingredients, including chamomile, passion fruit, SD3, probiotic bacteria and more. Assisting your cat’s body to cope with the city’s hectic pace whilst maintaining an overall feeling of calmness.

URBAN CHOICE cat food, contains a component that utilizes a unique absorbent mechanism helping to reduce intestinal hairballs. In addition, the formula includes zinc and essential omega 3 and 6 fatty acids, which are important for maintaining a healthy coat and helps reduce shedding.

With URBAN CHOICE you can rest assured that you’re giving your city kitty exactly what she or he needs and deserves.


Safe Weight

Urban cats spend most of their time in the house, which can lead to obesity. That is the reason why we developed a formula that contributes to healthy weight control by creating an optimal balance between protein, fat and carbs. Also, our diets contain L-carnitine which helps maintain proper metabolism.

Super Foods

Every serving of Urban Choice contains a wide variety of superfoods, such as spirulina, spinach, broccoli, cranberries and blueberries. These ingredients are rich in antioxidants and help fight the effects of urban air pollution.


Our unique formula contains omega 3 and omega 6 essential fatty acids, contributing to skin and coat health.


Our formulas provide a mineral balance that ensures restricted levels of magnesium (0.1%) and a balanced pH, which contribute to the urinary health of urban cats.


Our recipes contain probiotic bacteria, which help strengthen the immune and digestive systems of dogs. When combined with a complete and healthy diet, they can assist in reducing inflammatory reactions.


Our herbal extracts contain natural antioxidants, which, in combination with a complete and healthy diet, assist in coping with free radical formation associated with urban environments. In addition, the medicinal herbs contribute to reduction of inflammatory and aging processes.


Our innovative and balanced kitten formula promotes controlled growth, provided by the addition of protein, fat and calcium, which are crucial to proper development, in addition to L-carnitine and taurine.


Our adult dog formula contains STPP, which helps prevent plaque calcification, and rosemary, which assists in promoting oral health and fresh breath.

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